Amazon repeat-purchase analytics by product

The problem

Not every product drives repeat purchases

• Products with many repeat purchases and one-off items are often treated the same.
• Without a repeat rate per ASIN it is unclear where Subscribe & Save or more safety stock pays off.
• When many first-time buyers never return, a detail-page or quality problem goes unnoticed.

Repeat purchases per ASIN instead of gut feeling

CustomerIQ counts per ASIN how many first-time buyers buy the same product again and, where available, shows Amazon's Brand Analytics repeat-purchase value alongside. Without the buyer-data role Amazon often returns no buyer identity; the own rate is then a lower bound.

How it works

1. 1

   Evaluate orders per ASIN

   First purchases and repeat purchases of the same product are counted separately.

2. 2

   Brand Analytics alongside

   Where Amazon provides a repeat-purchase report, Amazon's own value is shown next to it.

3. 3

   Derive an action

   Each product gets a suggestion: prioritise stock, try Subscribe & Save, check the detail page.

What you get

Frequently asked questions