CustomerIQ
Amazon customer LTV analytics for repeat purchase insight
CustomerIQ shows which customers buy once and which come back. LTV and cohort analytics make customer value easier to measure.
The problem
Not every sale has the same customer value
- One-time purchases and repeat purchases are often treated the same.
- Without cohorts, it is hard to see how customer value develops over time.
- Assortment and campaign decisions remain vague when LTV is not visible.
Customer value beyond the single order
CustomerIQ separates repeat buyers from one-time buyers and shows LTV and cohort development. You can identify which products support customer relationships and which mainly drive short-term sales.
How it works
- 1
Group customers
The engine distinguishes repeat buyers from one-time buyers.
- 2
Analyze LTV
Customer lifetime value is evaluated against purchasing behavior and product context.
- 3
Compare cohorts
See how customer groups develop over time.
What you get
Better understanding of repeat purchases and retention
Clearer product evaluation by customer value
More informed assortment and campaign decisions
Frequently asked questions
Understand customer value
Analyze repeat purchases, LTV, and cohorts in an engine built for Amazon seller data.