ACOS Calculator for Amazon PPC
Calculate ACOS, TACOS, ROAS and your break-even ACOS in seconds — and see instantly whether your advertising actually pays off.
Your result
Simplified model. The break-even ACOS equals your margin before ad costs — if your ACOS is below it, the campaign runs profitably.
ACOS, TACOS and break-even — briefly explained
ACOS (Advertising Cost of Sale) = ad spend divided by ad sales. TACOS relates ad spend to total sales and shows how dependent your business is on advertising. The break-even ACOS equals your margin before ad costs: as long as your ACOS stays below it, you earn money on every advertised order. With the AdOptimizer engine, Faktor400 computes a dynamic target ACOS per product — including concrete recommended actions.
Frequently asked questions
Dynamic target ACOS — per product, automatically
The calculator shows the status quo. With the AdOptimizer engine, Faktor400 recommends a product-specific target ACOS — with a confidence score and concrete campaign actions.